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ARTIFICAL INTELLIGENCE: AN EXCITING FUTURE

Is it possible to build intelligent machines? Is the brain a machine? These two questions have been the obsession of great thinkers for centuries. Currently, we still know little about the brain; however, we are following a path that may consider it a computational system.

Colloquially, the term artificial intelligence is applied when a machine imitates the cognitive functions that humans associate with human mind, for example: “learn” and “solve problems”.

Nils John Nilsson, (one of the founders of this discipline), said that the AI ​​rests on four basic pillars:

  • Search for a state in a set of them, produced by possible actions.
  • Genetic algorithms (analogous to the process of evolution of DNA chains).
  • Artificial neural networks (analogous to the physical functioning of the brain of animals and humans).
  • Reasoning through a formal logic analogous to human abstract thinking.

There are also different types of perceptions and actions, which can be obtained and produced, respectively, by physical sensors and mechanical sensors.

Heuristic searches, knowledge representation, languages and software ​​ tools, systems that think like humans (eg artificial neural networks), or those that act as humans (eg robotics), or systems that think logically (eg expert systems), are some of the world’s terms of artificial intelligence.

Many of the researchers on AI maintain that “intelligence is a program capable of being executed independently of the machine that executes it, computer or brain”.

Since the end of the 1980s, in which object-oriented languages ​​have appeared, advances in the field of AI have been mainly produced by improvements in the software’s process capabilities (that is, hardware size and price has been drastically reduced). This has undoubtedly helped that its use begins to be carried out in a massive commercial manner (*), which augurs an exciting future.

(*) Some areas of application are Data Mining, Management and control, Manufacturing, Education, Engineering, Equipment, Cartography, Finance, Politics, Oil prospections, Chemical plants, Transportation Systems, Medicine, Automotive, Videogames, Marketing, …

Sources: : https://www.catarata.org/libro/inteligencia-artificial_52336/ , https://es.wikipedia.org/wiki/Inteligencia_artificial)

 

5 BLOCKCHAIN STATISTICS

Someone told me last week, during the information session of the China-Spain Start-up context, that blockchain technology is really the new great technological revolution nowadays.

Even though I’m not entirely sure, I want to share some data that can give an idea of the size of this market.

  • Estimated size of the blockchain global market in 2024: $ 20B
  • Amount of money raised by the blockchain startups in S12016: $ 290M
  • Estimated amount that financial and technology companies have invested in blockchain in 2016: $ 1.4B
  • This technology is estimated to save banks 30% of infrastructure costs
  • IBM is dedicating 1,000 employees to blockchain projects

(source: Craig Smith, http://expandedramblings.com/index.php/blockchain-statistics/)

If you want to know more about blockchain technology, this video can help you

BUSINESS COACH & MENTOR CERTIFICATIONS

In the wide space of “coaches” that have emerged in recent times, of all profiles, certified or not by different agencies, with or without justification, we would like to highlight two of them:

  • Business Coach of the EEC Instrument SME 2020
  • Business Mentor of the Madri+d Foundation

In both cases, the purpose of the certification is to be able to develop services, both business coaching and mentoring, to start-ups and technology-based SMEs.

These certifying bodies are supported by the European and Spanish administrations, and they count as an endorsement a broad and successful experience of support for start-ups and SMEs with a technological base, with the help of the business coaches and business mentors with whom they work.

Elena Rodriguez Mayol, who was already certified Business Coach of the H2020 Instrument of the community of Madrid, has obtained the recently created Business Mentor certification of the Madri+d Foundation

ENTREPRENEURSHIP INSIDE ENGINEERING

Last Friday took place the Workshop “Technological Spin-Offs: Entrepreneurship from Engineering, a world of possibilities” at the Nebrija University

The event, superbly organized and moderated by Pilar Vélez Melón, professor of mathematics at the university, was attended by Senén Barro, General Director of Red Emprendia, Antonio Sainz, President of the European Institute for Entrepreneurship (EIE), Daniel Pardo, General Manager of FARSENS, and Elena Rodríguez Mayol, partner of ERM Consultancy and CEO of the online contemporary art gallery COON ART.

In a relaxed environment, the participants talked about their different experiences as entrepreneurs, as a job option for students who are finishing their engineering or master’s studies.

Some of the points that were discussed were:

The opportunity to undertake, and engineering and technical training as a competitive advantage

  • The challenge of undertaking: the pivoting
  • The existence of a more favorable ecosystem now: there are finance aid, within the umbrella of the EEC
  • Better social reputation
  • Tools on the Internet
  • Multiple existing agents such as accelerators and consultants
  •  The passion in what you do, as a “driver” of entrepreneurship
  • The importance of partners and collaborators along the way.

Attendees were especially interested in technical training in entrepreneurship, as a differential, when managing the rest of the functions of the value chain of a company.

5 e-COMMERCE TRENDES BY GEOGRAPHY

  1. In Asia-Pacific region, it is expected in 2019 that 20.4% of retail purchases are made online, compared to a surprising 9.7% in North America
  2. The growth of retail e-commerce in Latin America increases every year, compared to a slowdown in growth in the rest of the regions.
  3. In volume of purchase, China is the leader, with an amount more than 3 times higher than the second in the ranking, USA.
  4. Spain is well positioned in the retail e-commerce business volume ranking, ahead of the Nordic countries, Italy, and India, and only below more populated countries with a stronger economy.
  5. India has still a lot to do, a big opportunity.

(source: emarketer.com 2016)

TRAINING COURSE TO START SELLING

New training course by ERM Consultancy, targeting companies and business schools which goal is to teach people that wants to develop her/his career in the sales arena. The attendees will learn the basics of the sale.

  • Basic concepts
  • Face-to-Face and Remote Sale
  • Networks of Sale
  • Sales & Negotiation Techniques
  • Commercial Proposals
  • Support from IT and Social Networks

5 TRENDS IN B2B SALES

1. Social selling is a must

According to SalesforLife.com 73% of salespeople who used social selling as part of their sales process during the period studied outperformed their peers.

Salespeople should see this trend as a must and map out a strategy for consistently utilizing their social media profiles to find, engage and connect with existing and potential new customers. Social selling is perhaps the biggest disruption sales will see in the near future.

2. Data helps as never did before

Due to the implementation of CRMs (customer-relationship management systems) and other automated ways of gathering information, today’s salespeople are blessed with an unprecedented amount of pertinent data.

This can show sales team members what works and what doesn’t, so they can spend their time on more profitable actions and minimize resource allocation.

In that way, analytics is a tool that helps to do that.

3. Mobile, a new selling channel

If you have not yet adapted to a mobile environment, you will soon be left behind. “Going mobile” is in the top of a smart sales strategy, it’s a need.

Salespeople who seek out new applications to make themselves more productive recognize that mobile is a viable new selling channel.

4. Specialization is a demand

B2B customers expect value solutions instead of a one-size-fits-all approach, and that demand is bringing about a more educated, specialized salesperson.

It’s an idea that requires more teamwork than ever, allowing each salesperson to capitalize on his or her unique strengths.

5. Qualified leads

According to a report by the B2B Technology Marketing Community, 61% of marketers surveyed said that the biggest challenge they face is generating high-quality leads, instead of the amount of them.

b2b-lead-gen-methods-source-marketingprofs

(sources: https://www.entrepreneur.com July 2016, imagen MarketingProfs.com)

5 BULLETS ON THE CEO’S AGENDA

Source of information: “In the Angenda CEO” Cre100.do (Carlos Mira, 2016).

The world is having a deep transformation, which is a scenario of challenges and opportunities. In this context, the CEO of a company should consider the following points as part of his/her agenda:

  1. Find new opportunities in a rapidly changing world and review the business model in the context of the technological revolution: The company strategy has to take into account macro-long-term trends, such as:
    • The increasing importance of the Asia-Pacific
    • The evolution of the middle classes in different regions of the world, growing in emerging regions and contracting in Europe and the US.
    • Demographic trends
    • The concentration of population and wealth in cities
    • The technological revolution
  1. Develop position within the ecosystem (versus supply chain) with models that complement organic growth, ie, alliances, acquisitions and joint-ventures.
  2. Develop an organization for the XXI century to facilitate the transformation of the company, considering that a company around elements such as CEO leadership, talent, and clearly defined business processes.
  3. Engage internal and external talent needed as a critical success factor.
  4. Develop the brand and reputation of the company, as a gathering of the value proposition of the company.

CHINA LEADS O2O

China is leading the O2O commerce phenomenon. A simple definition of o2o (online-to-offline) commerce may be a sales strategy that brings people, with digital information, to physical shops.

Some of the technical key factors for this success, are:

  • The availability and grow of use of QR codes that links online to offline interactions
  • Voice-based and instant messaging apps to increase trust
  • Mobile payments: the last mile of o2o successfully implemented in China

o2o-online-to-offline-China-ecommerce-retail-digital-technology-startups-alibaba-dmall-leyou-wechat-mobile-payments-QR-codes-voice-martin-pasquier-GMIC-beijing-innovationiseverywhere-5Despite this, China retail e-commerce was 12% of the total retail sales in 2015, still a low portion of the cake, but growing 20% from previous year.

o2o-online-to-offline-China-ecommerce-retail-digital-technology-startups-alibaba-dmall-leyou-wechat-mobile-payments-QR-codes-voice-martin-pasquier-GMIC-beijing-innovationiseverywhere-1(Some content is base on innovationiseverywhere.com information)