China is leading the O2O commerce phenomenon. A simple definition of o2o (online-to-offline) commerce may be a sales strategy that brings people, with digital information, to physical shops.

Some of the technical key factors for this success, are:

• The availability and grow of use of QR codes that links online to offline interactions
• Voice-based and instant messaging apps to increase trust
• Mobile payments: the last mile of o2o successfully implemented in China

Despite this, China retail e-commerce was 12% of the total retail sales in 2015, still a low portion of the cake, but growing 20% from previous year.

(Some content is base on innovationiseverywhere.com information)