China is leading the O2O commerce phenomenon. A simple definition of o2o (online-to-offline) commerce may be a sales strategy that brings people, with digital information, to physical shops.
Some of the technical key factors for this success, are:
- The availability and grow of use of QR codes that links online to offline interactions
- Voice-based and instant messaging apps to increase trust
- Mobile payments: the last mile of o2o successfully implemented in China